Canada’s 10 Worst-Selling Vehicles in 2024

Not all vehicles can be best-sellers, check out the worst-sellers by volume, as well as year-over-year sales declines

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Article content On January 17, 2025, we published lists of Canada’s best-selling cars, trucks, and SUVs . Everyone wants to be on that list. It’s hallowed ground, inhabited by a pickup truck that hasn’t moved off the top of the leaderboard in 59 years, an SUV that’s claimed top honours since Obama was president, and a segment-leading car that’s been built in Canada for nearly four decades.

The alternative, unfortunately, is this. These were the worst-selling vehicles in Canada in 2024. Oh, sure, there were vehicles that sold in smaller numbers – the near- $400,000 McLaren 750S isn’t exactly putting up RAV4 -like sales figures lately.



The $118,000 Lexus LX 600 hasn’t exactly lit the sales charts on fire, either. But we’re not talking about low-volume vehicles that were always intended to be low-volume vehicles. For the purposes of Driving’s Worst-Sellers lists, we exclude vehicles from premium brands, vehicles that have been officially discontinued , vehicles without a back seat, and vehicles with base MSRPs over $100,000.

It may not be a perfect system, but it adequately excludes dozens of niche nameplates that are automatically “worst sellers” simply by existing in their corner of the market. This leaves us with two overlapping groups: the 10 lowest-volume vehicles of 2024 and the 10 vehicles that suffered the greatest 2024 sales declines compared with 2023. Canada’s worst-selling vehicles in 2024 (by volume) 10.

Jeep Gladiator: 2,368, down 26% Canadians love Jeep Wranglers . Canadians love pickup trucks. Surely a Jeep Wrangler converted into a pickup truck – and yes, we know it’s not just a Wrangler with a bed – will be an enormous success, right? Jeep has sold fewer than 22,000 Gladiators over the last six years, compared with nearly 125,000 Wranglers.

And after averaging over 4,700 Gladiators between 2020 and 2022, the three most challenging years the automotive industry has faced in generations – Jeep sold fewer than 2,400 in 2024. 9. Hyundai Sonata: 2,135, up 33% It’s a distant memory now, but Hyundai successfully hit the reset button with the sixth-generation Sonata .

Sales jumped 54% in 2010 and then topped 16,000 units in 2011. The market has moved on, not just from the Sonata but its entire segment. In a year where Sonata sales jumped 33%, its 2024 tally was roughly one-eighth that 2011 total.

8. Buick Enclave: 2,133, down 33% It wasn’t a year to remember for GM’s large crossovers. The Buick Enclave wasn’t alone in its misery, as the Chevrolet Traverse reported a 9% drop (to 5,158 units) and the GMC Acadia fell 33% to 3,321.

In Buick’s four-SUV lineup, the Enclave is the least common. The Encore GX , Envision , and Envista were all in lockstep with just under or over 7,000 sales. 7.

Nissan Leaf: 1,664, down 17% Sales of electric vehicles soared in Canada in 2024 thanks to broader selection, improved availability, and the continuation of a strong incentive and mandate structure (that began to fall apart in January 2025). But the Leaf , even as an OG EV – didn’t reap the rewards of major EV interest. Nissan’s overall EV picture did improve, however, due to a 119% improvement in sales of the Ariya crossover.

6. Toyota 86/Subaru BRZ: 1,576, up 4% Token rear seats qualify the Toyobaru twins for worst-seller contention, though the Toyota 86 / Subaru BRZ are hardly the kind of vehicles that are expected to sell in significant numbers. (Mazda’s two-seat MX-5 Miata, for example, produced only 1,042 sales in 2024, but its two-seat nature provides an exemption based on our rules.

) Practical performance provided better outcomes for Subaru: the WRX/STI produced 2,851 sales. Volkswagen’s five-seat, four-door, hatchback Golf GTI/Golf R tandem, meanwhile, combined for 7,664 sales. 5.

Nissan Altima: 1,387, down 12% If your name’s not Toyota Camry , good luck attracting customers as a midsize sedan. Only 6.5% of Canada’s 2024 midsize sales were produced by the Altima .

Most of its rivals have either fled or are fleeing the segment – the Subaru Legacy and Kia K5 are the latest departures. That duo produced only 171 sales in 2024. 4.

Jeep Wagoneer: 1,210, down 56% Though not reaching nearly as far as the Grand Wagoneer , the lower-scale Wagoneer still attempts to function at a very premium end of the market. “Wagoneer,” says Jeep’s North American boss Bob Broderdorf, “it’s too far.” Stickering at just a hair under six figures, the Wagoneer had little potential for success from the get-go.

But it got worse in 2024 – sales cratered. 3. Toyota Sequoia: 1,001, up 56% Bolstered by the improved availability of an all-new model in 2023, the likes of which we hadn’t seen in the Sequoia lineup since 2008, 2024 Sequoia volume jumped by nearly 400 units.

That’s hardly the increase of which legends are made in the full-size SUV sector: GM sold nearly 15,000 Suburbans , Tahoes , Yukons , and Yukon XLs in 2024. 2. Toyota Crown: 739, down 33% There is a limit to Canadians’ acceptance of weird .

The Toyota Crown appears to follow in the faint footsteps of the Subaru Outback SUS as an elevated sedan with off-roadish bodywork. Canadians didn’t want that version of the Outback; Canadians don’t seem to be hankering after the Crown, either. Now we wait and see whether the wagon-ized Crown Signia can make in-roads.

1. Nissan Armada, 482, down 45% As Nissan’s upmarket Infiniti brand managed a 12% uptick to 946 sales of the QX80 (an Armada twin,) the Armada’s gains are expected in 2025. Revamped with a new look and a twin-turbo V6 churning out 516 lb-ft of torque, the $84,998 2025 Armada undercuts the QX80 by a cool twenty-five large.

Canada’s worst-selling vehicles in 2024 by year-over-year change 10. Toyota Highlander: down 29% to 9,232 Toyota Highlander or Grand Highlander – what’s it going to be? The slightly smaller Highlander continues to be the far more likely choice, outselling the Grand Highlander by 2.3-to-1 in the fourth-quarter.

But the Grand Highlander clearly eats into the Highlander’s volume. The 2023 sales split was 75/25 in favour of the Highlander. In 2024, that shifted to 65/35.

9. Kia Carnival: down 30% to 4,465 As Toyota found ways to make its hybrid Sienna minivan far more available in 2024 than 2023 – sales jumped 164% – the competition simply couldn’t keep up. Sienna market share absolutely shot from 19% in 2023 to 38% in 2024.

Kia’s share of the minivan market with its Carnival – set to offer its own hybrid powertrain this year – fell from 27% in 2023 to just 14% in 2024. The Carnival ranked fifth in a five-vehicle minivan category . 8.

Kia Telluride: down 31% to 3,414 Though highly acclaimed even now as it enters its sixth model year, the Kia Telluride isn’t exactly the freshest three-row SUV on the market. Nor has it benefited from the kinds of incentives necessary to move the needle for many of its rivals in 2024 as Kia instead evidently seeks to preserve its premium image. The Telluride has switched from the SUV everyone wanted and couldn’t get to the SUV everyone can get but few people want.

7. GMC Acadia: down 33% to 3,321 Matching its Buick Enclave stablemate’s 33% drop, the GMC Acadia travelled in a negative direction in 2024 despite the arrival of an upsized model. General Motors did have success with utility vehicles in 2024, just not with the big ones.

The Acadia and its two big partners – in addition to GM’s full-size, body-on-frame SUVs – combined for an 18% drop worth more than 5,500 sales. On the other hand, the GMC Terrain , Chevrolet Equinox , and GM’s suite of smaller utility vehicles – including the resurgent Chevrolet Trax – combined for a 61% increase worth more than 35,000 units. 6.

Toyota Crown: down 33% to 739 A grand total of 1,843 Toyota Crowns have been sold since the model arrived to little fanfare in Canada in 2023. Despite its lack of popularity in 2023, Toyota managed to sell 33% fewer Crowns in 2024. The Crown Signia , however, clearly has greater potential.

Fourth-quarter Crown Signia volume hit 546 units, more than five times the Crown’s output. 5. Buick Enclave: down 33% to 2,133 It’s rather obvious that Buick didn’t produce a brand-wide 44% year-over-year improvement due to the Enclave .

(The Encore GX , Envision , and Envista combined to add 8,082 extra sales for Buick in 2024.) Enclave competitors made headway in 2024, too. The Hyundai Palisade , Mazda CX-90 , Dodge Durango , Toyota Grand Highlander , and Volkswagen Atlas all reported double-digit gains.

4. Toyota Tacoma: down 35% to 10,728 Overtaken in 2024 by GM’s midsize truck tandem, the Chevrolet Colorado and GMC Canyon , the Toyota Tacoma slides uncomfortably into fourth-generation tenure. First-quarter sales tumbled 48%, Q2 volume fell 30%, Q3 sales were down 28%, and the year was capped off by a 41% decline.

Toyota’s pickup truck supply chain needs significant support to fend off market share challenges from GM and Ford, which sold 5,316 Rangers and 8,099 Mavericks in 2024. 3. Toyota 4Runner, down 38% to 3,483 A worst sellers list is not at all where we expect to find the Toyota 4Runner .

Given the timing of the outgoing 4Runner’s departure and the incoming 4Runner’s, it’s difficult to imagine finding the 4Runner in this position one year from now. Despite its advanced age, the now-departed fifth-generation 4Runner expanded its Canadian sales by 491% from the time of its launch to 2014, half a decade later. In 2019, the 4Runner’s Canadian volume (8,230 units) was double what it was in 2014.

At the upper end of the 4Runner lineup, the Land Cruiser is now something of an in-showroom competitor that didn’t exist for the fifth-gen variant, but that’s unlikely to stand in the 4Runner’s way. 2. Nissan Armada: down 45% to 482 Nissan will expect major recovery with the revamped Armada in 2025.

Nissan has to know there’s far greater potential for the Armada to at least steal some of the crumbs off of GM and Ford’s full-size SUV table. In the five pre-pandemic years, 2015 through 2019, Nissan Canada averaged 897 annual sales. 1.

Jeep Wagoneer: down 56% to 1,210 Harsh though the Jeep Wagoneer’s 56% decline is – and it is very, very harsh – it’s worth noting that it was by no means out of sync with Jeep’s trajectory in 2024. The Grand Cherokee reported a 15% slide. Gladiator sales fell 26%.

The Wagoneer’s Grand Wagoneer sibling tumbled 26%. Wrangler volume was off 26%. Jeep also suffered big declines with the demise of the Cherokee and Renegade, which combined for a 3,508-unit loss.

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