Those looking to streamline their haircare regimes may wonder: Are the best hair masks just...
conditioners? Alas, one can’t necessarily stand in for the other, and switching up your regular conditioner with a mask may just give your hair the TLC it’s been missing. Travis Ogletree , a Los Angeles-based colorist who’s worked with Ariana Grande and Shay Mitchell, explains it best. “A conditioner is meant to maintain your hair’s current condition—whether that’s color, wave pattern, texture, or even density.
A mask, on the other hand, is more of a corrective treatment. It targets specific issues to help bring your hair back to a healthier baseline, where maintenance can take over again.” Vogue ’s Favorite Hair Masks As a general tip, Ogletree suggests looking for a hair mask that feels rich enough to coat the hair without making it feel greasy or heavy once it’s rinsed out.
And speaking of rinsing, don’t skimp on that part of the process. “Hot tip: count to 100 while rinsing to make sure it’s fully out,” Ogletree says. So, which hair mask should you give the 100-second test to? Keep reading to discover the handful of formulas that industry insiders and Vogue editors rely on to keep their strands shiny, bouncy, and nourished from the inside out.
Bonus: Hair masks give you an excuse to linger in the shower just a little longer, turning a quick rinse into a more indulgent self-care (and hair care) ritual. Happy masking! In This Story Best Overall : Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask Best Quick Treatment : Dove 10-in-1 Bond Strength Serum Mask Best for Dry Hair : Amika Soulfood Nourishing Hair Mask Best for Damage : K18 Leave-In Molecular Repair Hair Mask Best Nourishing : Moroccanoil Intense Hydrating Hair Mask Best for Fine Hair : Ouai Treatment Mask for Fine and Medium Hair Best for Split Ends : Christophe Robin Regenerating Mask With Prickly Pear Oil Best for Curly Hair : Pattern Breakage Barrier Hair Mask Best for Scalp : Nutrafol Scalp Mask Best for High-Shine: Color Wow Money Masque Best for Coily Hair: Cécred Reconstructing Treatment Mask Best for Metal Detox: L’Oréal Professionnel Metal Detox Hair Mask Everything You Need to Know.
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13 Best Hair Mask of 2025 for Healthier, Stronger Hair

The best hair mask can moisturize, prevent breakage, add shine, and protect against future damage. Shop hairstylist-approved picks from K18, Briogeo, and more.