1 week Ago By Laurent Giret
Apple issued yesterday a rare apology for its new iPad Pro ad that showed various creative tools being destroyed by a giant crusher, with the destructive process giving birth to . The commercial received a polarized reception from creative professionals, which is pretty much the audience Apple is targeting with its new iPad Pro. Anyway, Apple has now acknowladged that showing various tools that are still useful for lots of people being crushed to bits was probably not in very good taste.
In a statement shared with , Tor Myhren, Apple’s VP of marketing communications, apologized for the ad, which was also proudly posted by Apple CEO Tim Cook on X. Ad Age also reported that the company has canceled its plan to run the ad on TV. Sign up for our new free newsletter to get three time-saving tips each Friday — get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.
99) as a special welcome gift! Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren said. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.
” Apple has released a couple of iconic ads over the years, starting with its directed by Ridley Scott. Others have been a big source of debate, such as the infamous for..
. the iPad Pro. The high-end tablets do offer a great combina.
