1 week Ago By Priya Singh
In 2024, Apple’s App Store facilitated ₹44,447 crore ($5.31 billion) in developer billings and sales, with 94% of the revenue going directly to developers and businesses, according to a report by IIM Ahmedabad professor Viswanath Pingali. The findings highlight how the App Store is driving growth for developers in India, helping them reach global audiences and fostering entrepreneurship.
Apple CEO Tim Cook praised the country’s thriving app economy, emphasizing the App Store’s significant role in supporting both large and small developers, describing its impact as a "miracle" for the industry. 🧰 Professor Viswanath Pingali from the Indian Institute of Management Ahmedabad did research 📰 titled "The Apple Ecosystem in India - Its Value to Developers and Users."💻 Here are some key findings 🔎: 🍏 🍎 Billings and sales on App Store amounted to more than INR 44,447.
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twitter.com/ffNhupc0il — Abhilash Kumar (@Abhi_Banarasi) April 28, 2025 "The App Store has been an economic miracle for developers in India and globally, and we’re excited to continue supporting their work," said Cook. "This study highlights the strength of India’s dynamic app economy, and we’re dedicated to further investing in the success of developers of all sizes.
" ALSO SEE: Nothing CMF Phone 2 Pro India Launch Today: How, When, And Where To Watch It Live In 2024, Indian developers earned a total of ₹38,906 crores ($4.65 billion) from physical goods, ₹3,014 crores ($352.9 million) from in-app ads, and ₹2,527 crores ($302 million) from digital goods via the App Store.
Approximately 80% of these earnings came from international users, with Indian apps being downloaded over 755 million times globally—twice as many as five years ago. Apple says (through a study) that the App Store Commerce in India in 2024 was $5.3 billion.
Most of this was through physical goods and services, as digital goods sales were $302 million (6%) and ad sales were $353 million (7%).— Ivan Mehta (@IndianIdle) April 28, 2025 Notably, downloads from Indian users tripled in the past five years, and earnings from domestic consumers grew more than fivefold. Many Indian apps now rank in the top 100 charts across 70 storefronts worldwide, with strong contributions from sectors like quick commerce, food delivery, travel, and gaming.
Small developers have experienced significant success, with a 74% increase in earnings from 2021 to 2024, largely due to Apple’s App Store Small Business Program. Additionally, Apple’s focus on user and developer security resulted in preventing over $7 billion in potentially fraudulent transactions from 2020 to 2023. However, these findings come amidst growing regulatory scrutiny, especially in the European Union, where Apple was fined €500 million for allegedly restricting developers from offering alternative payment methods outside the App Store, violating the Digital Markets Act.
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