Beeble AI raises $4.75M to launch a virtual production platform for indie filmmakers

Visual effects (VFX) have emerged as essential in filmmaking and have transformed storytelling and creativity in the film industry with its diverse digital techniques. However, the high cost of VFX tools often leaves independent filmmakers and content creators working with modest budgets struggling to compete with larger productions. A new company, Beeble AI, is turning [...]© 2024 TechCrunch. All rights reserved. For personal use only.

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Visual effects (VFX) have emerged as essential in filmmaking and have transformed storytelling and creativity in the film industry with its diverse digital techniques. However, the high cost of VFX tools often leaves independent filmmakers and content creators working with modest budgets struggling to compete with larger productions. A new company, Beeble AI , is turning to AI to address this problem.

The South Korea-based VFX startup has developed virtual lighting solutions for filmmakers and visual effects artists to address the high cost of creating top-shelf, Hollywood-level visual effects and level the playing field in the film industry, empowering indie filmmakers and content creators to compete with larger productions. The startup has now secured $4.75 million in seed funding led by Set Ventures with participation from Fika Ventures at a valuation of $25M, Beeble AI CEO and co-founder Hoon Kim told TechCrunch.



Beeble AI was founded in 2022 by five co-founding members who previously worked at the AI research and machine learning team of the South Korean game publisher Krafton. The co-founders, involved in AI-driven content creation, realized that no AI startup focused on “lighting,” which they thought was a crucial element in filmmaking and photography, leading to Beeble AI’s birth. Beeble’s main product is SwitchLight Studio, a desktop app that offers relighting and composition within virtual environments.

(SwitchLight Studio will be rebranded as Virtual Studio.