2 weeks Ago By Kim Min-jee
The results of a big data analysis of home appliance brands in South Korea reveal that Coway, Sinseong Delta Tech, and KD Navien rank as the top three brands, as of April. The Korea Corporate Reputation Research Institute analyzed 25,914,442 pieces of big data from listed home appliance companies between March 23 and April 23. This represents a 10.
00% increase compared to the 23,559,248 data points analyzed in March. Brand reputation is assessed based on consumer activity and is categorized into participation value, communication value, social value, market value, and financial value. The brand reputation index for home appliance companies is analyzed through participation index, media index, communication index, community index, market index, and social contribution index.
The brand reputation index is a metric developed through analysis of brand big data, highlighting how consumers' online habits significantly influence brand consumption. It measures positive and negative evaluations of brands, media interest, consumer participation and communication volume, social media conversation volume, market evaluations, and social value activities. To enhance qualitative analysis, the dataset also includes ESG-related metrics and owner risk data.
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