1 day Ago By Brittney Deguara
Eye-catching, modern and the city’s version of the Hollywood sign: that’s how those viewing South Bank’s Brisbane sign described its fresh look. The sign, which was initially erected as a in 2014 and made permanent the following year, has had its first major makeover in more than a decade. Designed by local agency Allo Creative, the artwork now has different bucket-list attractions splashed across each letter.
Inspiration was sourced from the city’s vibrant subtropical lifestyle, native flora and fauna, and cultural and outdoor tourism destinations. Albert and Jenna Hua, who were visiting from Melbourne, easily recognised the city’s “iconic” attractions, including the Story Bridge, Brisbane River and Brisbane Wheel. “I like the artwork .
.. it looks quite interesting,” Jenna told .
“As someone here for the first time, it shows all the different things that you can do in Brisbane,” added traveller Katie, who was visiting from Glasgow. Brisbane resident Leanne described it as “more modern” and “eye-catching”. But not everyone this masthead spoke to was sold on the new look.
Local man Jeffrey Moo photographed the new design on Tuesday, but still preferred the original concept. “I think the designs look a bit more consistent, and it’s a bit normalised, [but] I’m not sure that I like it,” he said. “I think the older design was a bit quirky.
” The original artwork was designed by several local community groups, but the weather had taken a toll, said a spokesperson for South Bank Corporation, which funded the makeover in partnership with the state government and the Brisbane Economic Development Agency. This is what is depicted on each letter:.
