4 days Ago
Bury Football Club has teamed up with a sportswear retail giant following their victorious win last weekend. The club announced last night that they will be sponsored by Bury-based JD Sports , whose head office is located in Unsworth. Bolton-born Peter Cowgill was executive chairman of JD Sports a position he held for 18 years before stepped down in 2022.
This partnership comes at an important time for the Club, who were recently crowned champions of the North West Counties Football League Premier Division (NWCFL) just six years after being removed from the English Football League (EFL) in 2019. A league record-breaking 8,719 fans packed into Gigg Lane for the final game of the season on Saturday, April 19, which elevated them to promotion after a 46-match league campaign. Get the latest news delivered straight to your inbox by signing up to the Bury Times morning newsletter as well as our breaking news alerts.
While the finer details of the collaboration have not yet been released, it marks a big step up for the club. Chris Watts, head of commercial at Bury FC said: “We’re delighted to be teaming up with JD – a company that, like us, is proudly Bury through and through. “This partnership is not only a commercial step forward, but a powerful symbol of what we can achieve when our community comes together.
“Our journey is far from over, but with support like this, the future is incredibly bright.” READ NEXT: Bury FC footballer calls on fans to help bring back his smile READ NEXT: ‘We can only do this for so long’: Opticians boss shares concerns amid rising costs Abi Haywood, sports partnership manager at JD Sports, added: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. “As a company founded in Bury, this partnership means a lot to us.
It’s about more than football – it’s about giving back to the town that helped shape who we are. “We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.” The global retail brand started in 1981 and operates out of three buildings on the Pilsworth Road site where they employ around 1,300 people, making JD Sports one of the largest employers in Bury.
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