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You’d be hard-pressed to find a TikTok feed in 2025 without at least a handful of AI-generated posts. AI has pretty much taken over the world, and social media platforms are far from exempt. TikTok is one of the most influential social platforms today, so it is no surprise that you would witness an AI content surge.
But does AI content bring value to audiences? Does it have viral-going potential? If it doesn’t, why do content creators bother using the technology? The Inevitable Rise of AI-Generated Content on TikTok AI is not a new concept. The idea of thinking machines can be traced back to the 1700s, but the official term ‘artificial intelligence’ was coined in 1956. AI has exploded over the past few years, and just about everyone is using it.
AI is unavoidable whether you have an AI-powered smartphone or use smart cameras in your home. Moreover, AI has completely overhauled social media content. Content creators use sophisticated software to create indistinguishable video content from human-made content.
These AI tools include deep learning algorithms that help content creators adjust video scenes, edit them, and even generate human-like voiceovers. AI is especially useful for creating content based on current trends . The current ‘Barbify’ trend is an excellent example of this.
So, does this all mean that AI-generated TikToks can go viral? It does, in fact, mean that. AI videos are usually short and to the point (whereas human videos often drag on). The punchier a video clip is, the more viewers will watch until the end.
Furthermore, AI techniques make it easier to tell interesting and creative stories on TikTok. AI tools help create high-quality images that stir the imagination (or conversations). Furthermore, AI is no longer considered a tool to help novice content creators establish a presence on TikTok.
Professional marketers, influencers, and brands use AI to connect with audiences and drive engagement or sales. What Does TikTok Say About AI-Generated Content The team behind TikTok knew to expect an influx of AI-generated content on the platform. This inevitability became clear around the time ChatGPT made its explosive debut.
As such, TikTok has taken a position on AI content. According to the platform’s guidelines, all videos must meet community standards while being authentic. Therefore, if you create AI videos, you must disclose this fact.
In other words, you must inform your viewers that your videos were created using a specific AI tool. In some instances, content will be automatically labeled as AI-generated. TikTok also warns that misusing AI can be seen as misleading an audience on TikTok.
Your TikTok profile may be removed if you create content without disclosing its AI origins. Most content creators with an engaged audience have embraced TikTok’s AI content policies. They include metadata or captions that indicate the use of AI in their videos.
This is especially crucial considering the U.S. continues monitoring deepfake and synthetic content.
How Do AI-Generated TikToks Perform? Generally speaking, AI-generated TikToks may get higher levels of engagement. The more advanced the editing techniques, the more eyes a video will capture. AI tools offer plenty of such techniques.
Higher engagement results in far more likes, shares, and comments. These components alone mean a video is more likely to go viral. At the same time, authentic and original content is still the best way to grow a TikTok audience.
If you go overboard with AI and your videos are completely synthetic, they may not resonate with your followers. TikTok viewers, especially those in the U.S.
, want to see content with a human touch. They have nothing against AI content, but there must be something human about it simultaneously. AI content continues to increase on the TikTok platform.
Well-designed AI videos get more impressions and engagement rates in some instances than traditionally created videos. Some content creators have reported doubling their average views after incorporating AI into their videos. Getting Clarity From TikTok Engagement Experts Social media engagement experts continue to offer clarity on the AI content trend.
According to the professional team at Blastup , authenticity should always take center stage. Blastup is well-known for its TikTok growth packages that help small and large businesses and influencers optimize engagement. The Blastup team emphasizes that all AI efforts should be combined with an authentic voice.
For instance, if you use an AI tool to edit video scenes, use a real voice for the voiceover. If you use Blastup’s services to grow your audience, use organic growth strategies and AI tools to expand it. It is all about finding a balance between AI and conventional content creation.
The experts at Celebian share similar views. They believe that videos that tell great stories, whether with the help of AI or not, can go viral on TikTok. They may even perform better than traditional videos.
Still, they caution that there should not be an over-reliance on AI technology. You want to genuinely engage your audience and offer them valuable and useful content. You don’t want to rely solely on AI as a shortcut for content creation.
Like Blastup, Celebian offers TikTok growth services that help content creators expand their reach. The aim is for these services to complement already great content and build an engaged following on TikTok. If AI is part of this process, it should not overpower it.
Other Factors to Consider AI also plays a role in shaping TikTok trends. You can see this in AR and animated videos that mix and match real and synthetic content. If you use this combination right, you can improve your storytelling while staying true to your content vision.
This will give you an excellent chance of going viral on TikTok . U.S.
Viewers Value Authenticity and Transparency If you want to get in on the AI content trend, remember that U.S. TikTok viewers expect authentic and transparent content.
They want to connect with you beyond your content. If you go solely digital, you will end up with a mess. There is too much scope for misinformation with purely AI-generated content.
If you’ve seen the hordes of dragon kettles and fake bathroom makeovers, you’ll know what misinformation refers to. Audiences in the U.S.
accept AI content for what it is, but not if it misrepresents a business, service, or product. If you use AI tools correctly and let your voice shine through, you can fulfill your audience’s expectations. You will also have videos that can go viral more easily while bringing value to your followers.
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