1 week Ago By ITBizNews
15th Annual Report Uncovers Eye-Opening Trends, New Challenges, and Emerging Opportunities Within the Media Landscape HONG KONG , May 9, 2024 /PRNewswire/ -- Cision, a leader in consumer and media intelligence solutions, unveiled its 15th annual State of the Media Report, a highly anticipated benchmark study on media industry trends. The report, based on a survey of over 3,000 media professionals worldwide, highlights journalists' keen focus on combating misinformation, their growing reliance on data, and the surprising shifts in the social platforms to which they are active. "The report reveals how comms professionals can be the trusted partners that journalists need in today's changing landscape.
" said Carrie Parker , Chief Marketing Officer at Cision. The findings underscore the ways in which public relations professionals can reach positive media outcomes faster by providing journalists targeted, well-researched stories that are relevant to their audiences. Some Key Findings from the Report: 15 Years of Identifying Trends in Media This year's report marks a milestone for Cision and the media industry.
What began in 2009 as a relatively small, joint study with George Washington University , has grown into a trusted industry bellwether. The report shines a light on the ever-changing media landscape with the goal of helping PR professionals establish deeper connections and improve outcomes with journalists worldwide. "Over 15 years' worth of data consistently shows the value.
