19 hours Ago
is following in the footsteps of her costar with her latest fashion foray: starring in a Gucci campaign. And, typically, there's plenty of style notes to imminently observe. Edgar-Jones appears alongside fellow actors and Aliocha Schneider in the Lido campaign that is 'a celebration of summer where time slows, colours deepen, and the usual pace of life gives way to something grounded yet full of possibility,' says the house.
The imagery sees the trio reclining on a sailing boat in the sorts of sprightly summer pieces one would wish to wear to sail the Italian coast. And, fitting for the actors then that the photographs by Jim Goldberg appear like film stills, capturing a mood and a spirit that is instantly transporting. We're not there with them but oh how we would like to be.
Special attention should be paid to Edgar-Jones's ensembles and the natty styling choices and design details that give her evocative pieces a SS25 update. Namely, the injection of a zesty lime green that can be seen across a pair of clear resin sunglasses and along the trim of the silk she fashions as both a top and bandana. The coordination brings some sleek polish to the otherwise languid mood of the campaign, while also offering up a Y2k nostalgia courtesy of the lime hue.
Follow suit by mixing classic floral prints with neon shades that bring a sharp inflection. Other summer styling tips of note are the way that in lieu of a sarong or beach dress, Edgar-Jones layers her one-piece swimming costume with an open striped shirt instead. It's an easy update for a beach coverup when your OOO finally turns on.
This being a Gucci campaign means that there's also some pretty impressive hardware donned by Daisy. The actor ups the ante on beach bags by yielding an oversized suede Gucci bag with Gucci signature horsebit. A suede carry-all so close to an open body of water might cause anxiety for you and me, but here in the fashion fantasy of a campaign it feels perfectly placed.
Dream on. Freelancer.
