If you’ve a taste for the finer things, you’ve come to the right place. But we’re not talking unattainable luxury like an archive Hermes Birkin or a Rolex which probably costs more than your house deposit. Instead, we’re talking refined versions of wardrobe essentials.
It could be a pair of penny loafers handcrafted by Italy artisans, or a t-shirt that’s made using a super-fine, ultra-soft cotton – either way, it’s the supercharged takes on everyday pieces which will make you feel good every time you pluck them from the wardrobe and slip them on. Sure, they’re a little more expensive, but they’re worth the cost. Not only will they feel good, but they’ll last for much longer too.
When you’re prepared to invest a little more in quality textiles and craftsmanship, the pieces you buy tend to hold their shape and colour for longer, rather than looking worse for wear after a few spin cycles - think bobbly jumpers, misshapen jeans, shrunken t-shirts, and so on. They also tend to be more thoughtfully designed using finer finishing details, be it a split hem, a boxy fit or elegant mother of pearl buttons. When you’re shopping online, though, it can be hard to discern which pieces actually tick the boxes versus those that look the part in well-lit photos but don’t hit the mark when you’ve got them in your hands.
How to tell the difference? When you’re browsing, take a moment to check out each brand’s manufacturing process and textile sourcing to ensure you’re buying quality. Generally speaking, it’s good to look out for natural fibres like cotton, wool or leather which look better, feel nicer against the skin and will fare much better in the long run. Or, you could use our handy cheat code below to find brands and pieces that you can trust every time.
Happy shopping!.
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Discover understated luxury essentials for the modern gentleman

Explore refined wardrobe essentials crafted with quality for the discerning modern gent