3 weeks Ago
An eight-year-old chocaholic from Southampton has won her dream job as Aldi’s ‘chief Easter egg tasting officer.’ Sofia May beat hundreds of hopeful candidates from across the country and has been tasked with tasting a selection of Aldi’s Easter eggs in exchange for reporting back her thoughts to the supermarket’s buying team. Sofia’s feedback will help guide what goes on the shop’s shelves for Easter 2026.
Chocolate lovers of all ages applied for the dream job, submitting ‘egg-cellent’ videos to showcase why they were right for the role. Sofia caught the attention of the judges with a video in which she answered a series of questions while enjoying her favourite chocolate buttons. When asked why she’d be perfect for the role, she answered: “Because I love Aldi and I’m a chocoholic.
” READ MORE: Primark rolls out Click & Collect at Southampton store As the supermarket’s new chief Easter egg tasting officer, Sofia will receive a selection of Aldi’s Easter treats. Sofia said: “I can’t wait to taste these Easter eggs and be Aldi’s new chief Easter egg tasting officer as chocolate is my favourite thing. Me, my mummy, and daddy, were really surprised when I won, and they are very proud of me.
" Sofia’s dad, Kev, added: “Sofia’s always had a love for chocolate, so seeing her get the chance to share her passion with Aldi is beyond exciting. “It’s truly a dream come true for her and we’re all looking forward to tasting the Easter eggs together. “When we told Sofia she had won, she was bouncing around the living room screaming ‘I can’t believe it.
’” Julie Ashfield, chief commercial officer at Aldi, said: “We’re so excited to welcome Sofia as our new chief Easter egg tasting officer. “Sofia’s passion for chocolate really stood out and her reviews will not only provide useful feedback, but it will also help guide our decisions to make next year’s range even more special.”.
