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Ford CEO Jim Farley announced Wednesday on CNN that the automaker is extending its “employee pricing” offer to car buyers for another month, through July 4, to encourage sales to consumers nervous about rising prices because of new tariffs on imported cars and auto parts. Farley spoke with CNN’s Erin Burnett to talk about auto tariffs, the US economy and the economic impact of automaking at US plants. But Farley said he can’t say that Ford prices won’t go up up after the end of the employee pricing offer.
He said part of it will be determined by what competitors do with their pricing, since Ford makes more of its vehicles in United States than other automakers. “We want to keep our prices competitive and low,” he said. “We think this is an opportunity for Ford.
We have a different footprint, a different exposure for tariffs.” But new tariffs will go into effect this Saturday on the parts used to build cars and trucks in the United States , which will raise the cost of production. “We have to import certain parts,” he said.
“We can’t even buy those parts here.” This is a developing story, it will be updated..
