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In this article, we have highlighted those features that play an important role in turning a casual visit to the showroom into a proper sale. As technology is getting improved with each passing day, making the car no less than a gadget, Indian customers started prioritising a list of features at the time of purchasing a new car. According to the latest Global Automotive Consumer Study, performed by Deloitte, it has revealed the mindset of Indian customers when they visit a showroom and look for a certain set of features and are ready to pay extra for them.
In this article, we have highlighted those features that play an important role in turning a casual visit to the showroom into a proper sale. Anti-theft tracking Nowadays, the top manufacturer has started providing an advanced feature in a car called Anti-theft tracking. This usually comes in a premium segment, preventing them from being theft.
It is now considered one of the most preferred features by customers when they go for a hunt for a new car. Extended Warranty When customers invest a big chunk of money in a car, they usually see the reliability and seamless after-sales service. That’s when an extended warranty comes to the rescue.
The report says that around 83 percent of customers are willing to pay extra for this particular benefit. It is an optional coverage that is being offered by the brand, dealership, or any third-party entity. It allows the customers to enjoy protection of the car from being damaged for a longer period.
Advanced Driver Assistance System (ADAS) Earlier, this feature used to fall in the luxury segment only. As top manufacatures started giving more priority to safety, the ADAS found its spot even in budget segment cars, offering extra safety to the vehicle. The study revealed that around 81 percent of Indians do not think too much before spending a little extra if they are getting ADAS features such as adaptive cruise control, lane departure warning, blind spot detection, and automatic emergency braking, among others.
Other Notable Features It has been informed that around 81 percent usually look for a list of common features that make a car a little more fun than just moving on the road. The list includes wireless charging, push start/stop button, and smart connectivity with support for wireless connectivity through apps like Apple, Android and Auto CarPlay..
