Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters. This change was spotted by Yash Mandlesha who posted about it on LinkedIn , I found it via PPC News Feed .
Yash Mandlesha wrote, "Performance Max campaigns just got a minor tweak — earlier we had 1 short description with a 60-character limit, but now that’s also been increased to 90 characters. So now, all 5 descriptions have a 90-character limit!" Here is a screenshot: Forum discussion at LinkedIn . The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc Copyright © 1994-2025 RustyBrick ® , Inc.
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Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.