Google's Lisa Landsman interviewed Google's Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with managing the service. Lisa wrote on LinkedIn , "We recognize that verification on Google Business Profile can be a pain point, and Google is committed to making it smoother.
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Google Business Profiles Video Interview On Verifications Must Knows

Google's Lisa Landsman interviewed Google's Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with managing the service.