Hanbury business owner shares her formula to help companies succeed

A DROITWICH business owner has revealed her winning formula to help companies succeed. Hanbury-based Sanina Kaur, who has run content marketing and PR consultancy SK Copy Co for nine years, launched The Awards Clinic in January. The initiative has guided several companies to industry awards success, with a 90 per cent success rate and six clients shortlisted for one or more awards over the last 12 months alone.

Ms Kaur said: "Having worked on various entries for clients over the years, and the vast majority going on to win or become finalists, I wanted to bottle up my awards expertise and use it to help organisations get the recognition they deserve. "Winning an award is an incredibly powerful thing. "Once you’ve won one, you’ll always be known as an award winner.



" The Awards Clinic offers tailored support to newcomers, SMEs, large companies, and awards entry veterans. Its services encompass award recommendations, analysing the criteria for each category, writing submissions, flagging information gaps as part of a focused review, collating supporting evidence, and submitting entries. Ms Kaur, who is also an industry awards judge, added: "Thanks to my methodical approach and judging insight, I instantly know what an award-winning entry looks like, what needs to be covered, and what should be left out in line with the specific criteria.

"There’s nothing more frustrating than losing out on the night to your competitors. "The Awards Clinic is designed to make sure organisations firmly position themselves as strong contenders." Among her many success stories, One Care iT Limited scooped two awards at this year’s West London Business Awards after turning to Ms Kaur for support.

Paljinder Randhawa, director of the company, said: "Sanina was amazing – she analysed the criteria and told us what we needed to cover before working closely with us to write both of our entries. "Thanks to her help, not only did we get shortlisted, but we went on to receive two awards, which we are absolutely thrilled about. "Winning the awards not only reflects our dedication to innovation and excellence, but sets the perfect tone for our 20th anniversary, which is this year.

”.