2 weeks Ago By Duey Guison
People may hate Apple for all they like, and even if they think the iPhone 16e is overpriced, Apple is the top brand for the first quarter of 2025, according to multiple reports.From Counterpoint’s report, Apple garnered 19% of the market share despite declining sales in the US, Europe, and China, beating Samsung’s 18% market share. Counterpoint credits this to the launch of the iPhone 16e and strong demand for Apple products in countries like Japan and India.
Counterpoint also adds that the demand for iPhones remains strong in emerging market, even if it struggles in China due to competition from local brands and the lack of AI features.In IDC’s report, Apple is the top brand for the fourth quarter of 2024 in terms of shipments, commanding a 24.7% market share.
IDC reports a 1.5% increase in global smartphone shipments in the first quarter of 2025, with Apple frontloading supply to avoid potential tariffs that will be imposed under US President Donald Trump. In this regard, Apple ferried 600 tons worth of iPhones, or around 1.
5 million units, from the US to India to avoid tariffs.However, things changed after Trump made a decision to exclude phones, computers, and some electronics from huge tariffs last April 13. “The recent exemption by the US government pausing smartphone import tariffs from China offers temporary relief for US companies, but heavy reliance on China’s supply chain persists amid ongoing tariff volatility,” IDC Worldwide Device Trackers Group Vice President Ryan Reith said.
“Right now, the focus for US smartphone brands should be taking advantage of the exemption by building and shipping as much as possible.”.
