How Gen-Z became Eurovision's biggest fans: Three-minute song limits, TikTok tie-ins (and Will Ferrell) have all helped propel song contest and its message of unashamed camp into global phenomenon

According to the BBC , 162 million people tuned in to watch the finale in Liverpool last year - and Gen Z was the demographic that 'dominated'.

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How Gen-Z became Eurovision's biggest fans: Three-minute song limits, TikTok tie-ins (and Will Ferrell) have all helped propel song contest and its message of unashamed camp into global phenomenon The European song contest has managed to captivate and grow young audience READ MORE: Eurovision fans are 'blown away' by Ireland's Bambie Thug as the singer delivers gothic showstopping performance By Elmira Tanatarova Published: 09:52 EDT, 8 May 2024 | Updated: 10:00 EDT, 8 May 2024 e-mail View comments Eurovision may initially spark visions of ABBA in their heyday and witty quips from 61-year-old broadcast star Graham Norton - but the singing competition's fanbase appears to be, increasingly so, staunchly made up by Gen Z viewers. While the show has attracted controversy for its political stances in recent years, it's undeniable that more and more young people are tuning in and engaging with the programme, which has become revered for its commitment to flamboyance and extravagant campness. According to the BBC , 162 million people tuned in to watch the finale in Liverpool last year - and Gen Z was the demographic that 'dominated'.

Musical acts like Måneskin - who won for Italy in 2021 and are all, three years later, still in their early twenties - have found found huge success appeared to first signal the shifting tide of a Eurovision era dominated by the young. Social media fell in love with the punky rock act, and their song ZITTI E BUONI. Eurovision may initially spark visio.