2 weeks Ago
INQUIRER.net maintains lead in rankings, web traffic composite image from Inquirer files MANILA, Philippines — INQUIRER.net was the most visited news website in the Philippines from January to March 2025, according to data from web analytics firm Similarweb.
The site recorded 27.35 million total visits during the first quarter of the year, ranking ahead of GMA Network (24.91 million), ABS-CBN News (19.
88 million), Philstar.com (17.97 million), and Rappler (13.
48 million). This latest ranking continues a trend observed in previous Similarweb reports. In a January 2024 report covering the full year 2023, Inquirer.
net also led in total web visits, with over 154 million visits, followed by GMA (96.07 million), Philstar.com (100.
3 million), Rappler (91.23 million), and ABS-CBN (63.19 million).
READ: INQUIRER.net tops PH news website rankings in 2023 According to Similarweb’s Q1 2025 Traffic & Engagement Report, INQUIRER.net had the highest number of users coming from both organic search (13.
8 million) and direct visits (7.1 million). Organic traffic refers to users who arrive at a website through unpaid search engine results — typically after searching for keywords or topics and clicking on a link from Google or other search engines.
Direct traffic, on the other hand, includes users who type the website URL directly into their browser or access it via a saved bookmark, indicating stronger brand recall or habitual visits. These metrics were higher than those of other major outlets during the same period: Organic traffic: Direct traffic: Across all five sites, traffic was primarily mobile-based, with more than 80 percent of users accessing content via smartphones or tablets. INQUIRER.
nethad an 82.8 percent mobile share and 17.2 percent desktop.
INQUIRER.net also recorded the highest average visit duration at 2 minutes and 46 seconds, compared to: In terms of monthly unique visitors, GMA Network led with 3.518 million, followed by INQUIRER.
net at 3.086 million. However, INQUIRER.
net posted the highest visits per unique visitor rate at 2.95, ahead of GMA (2.36) and the other competitors.
Page views were highest for GMA Network (22.95 million), followed by Inquirer (20.42 million), ABS-CBN (16.
55 million), Philstar.com (12.98 million), and Rappler (8.
61 million). While INQUIRER.net remains the most visited news site in the Philippines, its Q1 2025 numbers reflect a gradual decline from its peak in mid-2024 — a trend also seen among other top news platforms.
In Q1 2024, the site recorded 32.28 million visits, according to Similarweb data cited in an April 2024 report. In Q1 2025, visits dropped to 27.
35 million — a decrease of nearly 5 million. Other top news websites showed mixed trends over the same period: Despite the year-on-year dip, INQUIRER.net remained ahead in total traffic and continued to lead in core engagement metrics such as average visit duration, repeat visits per user, and performance in organic and direct traffic.
Subscribe to our daily newsletter By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . While INQUIRER.
net led in total traffic, visit duration, and repeat visits per user, other news websites also showed strengths in specific areas: All five major outlets reported more than 80 percent of traffic coming from mobile devices. Graphics by Ed Lustan/Inquirer.net.
Source: Similarweb.
