Following two lawsuits, more companies are likely to sue the actor amid the ongoing controversy. Amid an escalating controversy surrounding his personal life, South Korean actor Kim Soo Hyun has once again found himself in hot water with another legal trouble. As per reports, Soo Hyun has been sued by two companies, referred to as Company A and Company B, seeking damages of about 3 billion won, or $2.
1 million. Both companies hired the actor as an advertising model, and now, they have filed lawsuits for compensation of damages and reimbursement of their payment made to Kim Soo Hyun against his advertisement contracts. As per a Soompi report, another company, namely C, also terminated its advertising contract with Kim Soo Hyun over breach of trust and is now considering a similar lawsuit for model fee reimbursement and penalty for breach of contract.
Speaking on the same, lawyer Park Sung Woo, who is representing the plaintiffs in the case, explained that Kim Soo Hyun has signed various advertising model contracts with 15 different brands, and based on the domestic contracts, he is believed to have received between 1 billion and 1.2 billion won in model fees per contract. “Usually, advertisers tend to be reluctant to become known as the first company to file a lawsuit against a model.
However, once it is revealed that one company has filed a lawsuit, it is likely that more advertisers will join in suing," he added. The actor’s agency, Gold Medalist, has responded to the claims, stating, “We have not yet confirmed whether a lawsuit has been filed." This comes at a time when multiple brands have already terminated their advertisement contracts with the actor following major accusations of dating late actress Kim Sae Ron when she was a minor.
Besides the dating rumours, Kim Soo Hyun has also been accused of ignoring Kim Sae Ron after she attempted to contact him last year and further demanded that she pay millions in damages over her DUI case in 2022. Earlier this year, the actress passed away at a young age of 22, with authorities touting her death as a suicide case..
Entertainment
Kim Soo Hyun Faces Lawsuits From Ad Companies Seeking Compensation For Model Fee

Following two lawsuits, more companies are likely to sue the actor amid the ongoing controversy.