Krimiraja Ayurveda calls for govt support to sustain traditional medicine industry

MD Liveris Amaratunga & Sons, the renowned Sri Lankan Ayurvedic company behind the Krimiraja brand, celebrates 75 years of producing natural, high-quality remedies like Krimiraja Karalguli . Despite its legacy, Chairman Professor Sumanaratne Amaratunga highlights a pressing challenge: soaring raw material costs are severely impacting the Ayurvedic industry, including their brand. He urges government intervention to stabilise the sector and ensure its survival.

Professor Amaratunga, a former principal of Wickramarachchi Ayurveda College, expressed pride in Krimiraja’s enduring reputation, both locally and among Sri Lankans abroad, but emphasised the need for policy support to sustain traditional medicine..