LG Display: The First in the Industry to Develop and Implement an AI Assistant Service

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LG Display has developed and implemented an AI assistant service to enhance personal productivity. This marks the first time a company has independently developed and introduced an AI assistant within the industry.The AI assistant service automates repetitive tasks and simplifies complex ones for LG

LG Display has developed and implemented an AI assistant service to enhance personal productivity. This marks the first time a company has independently developed and introduced an AI assistant within the industry. The AI assistant service automates repetitive tasks and simplifies complex ones for LG Display employees.

It supports tasks such as 'automatic video conference translation' and 'AI-generated meeting minutes,' making work more efficient. LG Display plans to continually upgrade the AI assistant service. In the first half of the year, features like 'email AI summarization' and data processing capabilities using natural language for metric analysis will be added.



In the latter half, it will expand to more advanced AI tasks like drafting presentation documents. The AI assistant service improves daily work productivity by about 10%, effectively managing approximately 50 minutes of an 8-hour workday. Employees can focus more on high-value tasks, increasing efficiency and productivity.

LG Display aims to enhance work productivity by over 30% within three years by increasing the utilization of the AI assistant service. The service is built as a plug-in by adding an AI application to the existing intranet, "Let’s." Using the existing infrastructure allows employees to integrate the assistant into their work environment seamlessly.

By developing their AI assistant service, LG Display has saved over 10 billion KRW, which would have been spent on subscribing to similar external services. Additionally, LG Display has internalized the Large Language Model (LLM) to prevent external information leakage and enhance security. The LLM uses the ‘EXAONE 3.

5’ developed by LG AI Research, which is recognized for its superior performance over other LLMs based on its ranking on the leaderboards of platforms like Hugging Face. This high-performance AI optimizes tasks such as summarization, translation, search, and generation. LG CNS collaborated on developing the AI app plugins within the service.

In March, LG Display was selected as a target company in the digital transformation field by the Ministry of Trade, Industry and Energy. Aiming to secure production efficiency and quality through digital transformation, LG Display is advancing automation and intelligent systems to improve OLED productivity. “With the introduction of personal AI assistants, we can reduce mundane tasks and enhance productivity, focusing on generating differentiated customer value by strengthening our AI transformation capabilities,” said Lee Byung-seung, head of the DX Group at LG Display.

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