Lotte Wellfood Launches Pepero in U.S. Snack Subscription Service 'Try the World'

On June 10, Lotte Wellfood announced its plans to enhance global marketing by introducing Pepero in the snack subscription service 'Try the World.'Try the World is a U.S.-based snack subscription service that curates and delivers treats from around the world, boasting an average of 10,000 mo

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On June 10, Lotte Wellfood announced its plans to enhance global marketing by introducing Pepero in the snack subscription service 'Try the World.' Try the World is a U.S.

-based snack subscription service that curates and delivers treats from around the world, boasting an average of 10,000 monthly subscribers. The Try the World subscription service gathers 8-9 different international snacks each month for regular shipments to subscribers. As part of this collaborative marketing effort, 'Almond Pepero' was included due to its local popularity, featuring the crisp texture of almond bits combined with sweet chocolate.



The Almond Pepero was included in the May subscription package and distributed to snack enthusiasts across the United States. Marketing efforts are also underway through social media channels. Try the World's official social media accounts have posted content introducing Pepero under the theme 'Play together, Share PEPERO.

' Additionally, video content showcasing a joyful lifestyle with Pepero has been released. A collaborative event between Pepero and Try the World is offering Almond Pepero as a prize through a social media giveaway. In June, local influencers will also create and share content introducing Pepero.

Lotte Wellfood is considering further collaborations with Try the World to introduce various other brands in the U.S. market following this joint marketing initiative for Pepero.

A representative from Lotte Wellfood stated, "This joint marketing effort to.