‘Made in America’ lingerie squeezed by Trump’s tariffs

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LOS ANGELES, United States — After years spent working in sweatshops in California, Francisco Tzul got a job at a trendy lingerie brand. The brand that prides itself on ethical business practices and a “Made in America” approach. But the 60-year-old immigrant from Guatemala now fears being laid off. This is because of President Donald Trump’s

Francisco Tzul from the Garment Worker Center sews lingerie in the back room of Cantiq, a boutique in Los Angeles, California, on April 18, 2025. (Photo by Frederic J. BROWN / AFP) LOS ANGELES, United States — After years spent working in sweatshops in California, Francisco Tzul got a job at a trendy lingerie brand.

The brand that prides itself on ethical business practices and a “Made in America” approach. But the 60-year-old immigrant from Guatemala now fears being laid off. This is because of President Donald Trump’s sweeping tariffs on US trading partners.



Trump acknowledges his tariffs will cause Americans some pain initially. But believes that in the long run they will help bring industrial production back to the United States. For the Cantiq brand, the additional tariffs mean higher production costs and potential layoffs.

It makes lingerie in Los Angeles from fabrics often sourced from Asia. The tariffs “will harm the economy, not only for the owners, but the workers as well,” Tzul told AFP on a recent afternoon. He has been employed at Cantiq for five years.

Chelsea Hughes, 35, founded Cantiq 10 years ago as an “ethical” company. It’s intended to employ people from her local community, pay them proper wages and maintain decent working conditions. But with Trump’s tariffs, she said, all that could go out the window.

READ: US tariffs: A blow to the world economy “Now they’re just going to make it even more difficult for me to keep jobs for people that are here, and keep all of my production here,” Hughes told AFP from her boutique in the trendy Echo Park neighborhood. The brand is marketed as lingerie for all body types and styles. Its most popular item is a racy $35 brief that can be worn by women and men alike.

It’s made out of three different fabrics. Two are sourced from China, and one from Taiwan. Imports from China are now subject to an additional 145 percent tariff .

Hughes estimates that the price tag on the briefs may jump to $42, making it unaffordable to many customers. “I think it doesn’t matter big or small. I think everybody’s going to get hurt by this, it’s just a question of how hard,” she sighed.

Buying fabric in the United States would be prohibitively expensive, Hughes said. “We have an amazing variety of incredible garment workers, don’t get me wrong. But when it comes to producing stretch fabrics like lace, like mesh, no one does it here as cost effective as they do overseas.

” And it’s not just her profits. Her commitment to supporting local employment is also being called into question with the tariffs. “My whole point was that I wanted to.

.. create jobs in an ethical way, and now they’re making it impossible for me to do that,” Hughes said.

“I need programs that support me financially, otherwise I’ll have to reduce my workforce, which is contrary to what they say they want to do.” In Cantiq’s sewing workshop located behind the boutique, Tzul has nothing left but to hope that the tariffs would eventually be rescinded or reduced. Tzul said he came to the United States from Guatemala two decades ago.

He came because his government, like in many others across Latin America, ruined local economies with their policies. “That’s one of the reasons that millions of us had to leave our countries, because the decisions that governments made, instead of helping the people, they just destroy the economies,” he said. Subscribe to our daily newsletter By providing an email address.

I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . “And we don’t want that to happen in America,” he said..