Meghan Markle addresses rebrand drama, reveals timing of name change

Meghan has addressed the drama surrounding her big rebrand earlier this year, revealing when she’d realised there was an issue. Meghan has finally addressed the drama surrounding her company’s trademark and last-minute name change on her podcast. The Duchess of Sussex ’s plans for her new lifestyle company hit a snag earlier this year when the US Patent and Trademark Office ruled that geographical locations could not be patented, meaning she had to scrap the original name – American Riviera Orchard – in favour of what it’s now known as: As Ever.

“ American Riviera ” is a nickname for Santa Barbara, where Meghan lives with Prince Harry and their two children. The eleventh-hour rebrand came shortly before the premiere of the Duchess’ Netflix series, With Love, Meghan , and was seen by many critics as a sign of disorganisation behind the scenes of her highly anticipated career relaunch..