M&S receives bleed kit as part of efforts to tackle knife crime

The Joe Dix Foundation has expanded its lifesaving efforts this week by donating more catastrophic bleed kits to businesses in Norwich. The latest recipients include the M&S store in Rampant Horse Street and the M&S Foodhall in Sweet Briar Retail Park, as the charity continues its mission to tackle the impact of knife crime across the region. To date, the Foundation has distributed around 65 bleed kits across Norfolk.

The Joe Dix Foundation has donated a bleed kit to M&S in the city centre (Image: Joe Dix Foundation) Each kit contains critical equipment such as tourniquets, wound packing gauze, emergency trauma bandages, and chest seals - tools designed to stem life-threatening bleeding until emergency services arrive. READ MORE: Teenagers charged with possession of a knife in a Norwich park Clear instructions are included for bystanders to use in crisis situations. The Foundation was created by the family of Joe Dix, an 18-year-old who was stabbed to death in Mile Cross in January 2022.



Joe Dix died after being stabbed in Norwich (Image: Submitted) Since then, the trustees of the foundation have worked tirelessly to raise awareness of knife crime and child criminal exploitation. Emma Dix, Joe’s mother, explained the Foundation’s approach: “We donate a bleed kit every time we give a presentation at a school or workplace. "By the end of the week, we plan to have two at Norwich Cathedral and 10 additional kits will be in place across clubs and bars in the city.

" Phil and Emma Dix with Idris Elba at an event to raise awareness about knife crime in Parliament Square (Image: Supplied by family of Joe Dix) Current kit locations include the Forum, City Hall, Kirsty Taxis, the Maids Head Hotel, and Kerry’s Bar. All kits are listed on the GoodSAM app, which allows members of the public and venue staff to locate and use them in emergencies. The Foundation, which aims to raise awareness of child criminal exploitation and knife crime, funds for the kits through events and grants, and works closely with NR Medical Training to deliver hands-on first aid sessions.

These include CPR and bleed control training, led by qualified paramedics..