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Netgear has long been a high-profile brand in the consumer and business networking market but with increasing competition at the budget end of the sector, the company is sharpening up its vision to meet the growing demand from small and medium enterprises looking for scalable and secure networking systems. “For nearly 30 years, Netgear has been the trusted force behind the world’s most critical connections—powering businesses, ideas, and experiences across the globe. But the business world is evolving quickly and so are we.
Networking is no longer just about being online; it’s about leveraging that connection to drive innovation, collaboration and experiences,” says CJ Prober, Netgear’s CEO. “In this next era of Netgear, we’re stripping away complexity, removing friction, and reimagining what business networking can be so that our customers don’t just keep up with change, they lead it,” he adds. Leading the expansion is Netgear’s business president and general manager Pramod Badjate with expertise in networking gained with Arista, Ruckus and Cisco.
Since joining Netgear nine months ago, Badjate has been repositioning the brand into the go-to partner for SMEs with increasing digital demands. The company has experienced rapid growth in the SME segment, with over 15% revenue expansion in the last quarter and double-digit growth forecasted for 2025. Badjate is directing significant investment into product and technology innovation while also assembling a team across all functions to ensure Netgear can meet its customers’ demands while making the business relationship easier.
Over the next three years, Netgear plans to accelerate its investment in R&D to enhance its current business products and services. The first key milestone is the acquisition of VAAG Systems, a creator of innovative embedded and cloud software solutions based in Chennai, India. Netgear claims this investment will enable the company to accelerate the in-sourcing of a software development capability and will form the foundation of Netgear’s new Chennai-based Software Development Center.
The new team has lots of industry expertise with companies such as Qualcomm, HP, Cisco and MaxLinear. The focus will be on leveraging AI to simplify networking for SMEs. Each of Netgear’s new developments or additions will now follow a clear strategy to help businesses escape the clunky and fragmented networks that lack support.
The new approach will help companies avoid bloated and overpriced networking systems containing features many businesses simply don’t need. With competition at the budget end of the market now very fierce, it makes sense for Netgear to play to its strengths by servicing SMEs with more focused and usable networking products. “Current networking solutions don’t meet the needs of small and medium enterprises.
They’re stuck with either complex, overpriced systems meant for larger companies or fragmented solutions that don’t integrate well and lack proper support,” says Badjate. “We’re changing that, offering an integrated solution that is much easier to deploy and manage for MSPs and small IT departments alike. We acknowledge the criticality of networking for these businesses and do not compromise on reliability and support.
” Netgear Business is also a pioneer in AV-over-IP technology, which helps businesses, customers and employees connect. Recognizing the surge in demand for seamless video integration, the AV division has developed a robust ecosystem consisting of more than 400 industry partners, supported by a portfolio of preconfigured solutions, design services and ongoing education. Under Badjate’s leadership, this high-growth segment will expand its offerings in commercial, broadcast and residential AV.
“From concert halls and command and control centers to stadiums and boardrooms, Netgear AV powers the world’s most impactful audio-visual experiences,” stresses Badjate. “There has never been a more exciting time to be a partner or customer of NETGEAR. We are delivering plug-and-play AV solutions that just work by deleting the complexity of an AV over IP network.
Our partners, in turn, realize huge savings in labor costs compared to traditional solutions.” In the coming months, Netgear says it will continue to unveil new products, programs, and partnerships to innovate and keep the company’s business customers ahead of the curve with AI-driven advancements, scalability and innovation..
