2 weeks Ago By Kim Min-jee
Nongshim, in collaboration with Japan's leading toy company Bandai, is launching keyrings globally that replicate the Korean packaging design of its ramen products. Since 2022, Nongshim has collaborated with Bandai in Japan to release capsule toys that include keyrings of its ramen products. Over the past three years, these Nongshim ramen capsule toys have become highly popular among local consumers and international tourists.
Starting this year, their availability is expanding to the global market. The global version being released includes miniature forms of nine products, such as Shin Ramyun, Chapagetti, Neoguri, and Yukgaejang Bowl Noodle Soup, with their packaging faithfully reflecting the original Korean designs. This approach aims to maintain the unique K-ramen aesthetics while catering to international consumers who appreciate Korean designs.
In Korea, these products will be available at the "Gashapon Bandai Official Shops" located in Jamsil, Seoul, and Suwon, Gyeonggi Province. Eventually, they will be launched in other Asian countries like China, India, and the Philippines, as well as in the United States, Canada, and Australia. "This collaboration provides an opportunity to experience the Nongshim brand in the new form of 'capsule toys,'" said an official from Nongshim.
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