Nongshim’s Banana Kick Transforms into Doughnut in the U.S.

Nongshim's snack, Banana Kick, has been reinvented as a doughnut in the United States. The company has partnered with the dessert café 'Knotted' to introduce the signature menu item, the "Banana Kick Cream Doughnut," at Knotted's first overseas location in Westfield, Los Angeles. This doughnut features a rich cream infused with the unique smooth and sweet flavors of Banana Kick, topped with pieces of the snack itself.

Nongshim and Knotted also plan to launch a 'Banana Kick Cream Latte' in the future to further increase local consumer interest in Banana Kick. Recently, Banana Kick has gained popularity as a favorite snack among prominent K-pop stars, generating significant buzz globally. Nongshim aims to enhance its brand awareness in the U.



S. by collaborating with Knotted on various other menu items featuring its snacks, including the newly launched Melon Kick. “It is exciting that Banana Kick is being featured as a signature item at a store that holds the significant status of being the first overseas location," said an official from Nongshim.

"We will actively pursue marketing efforts to help the Kick series, including Banana Kick, grow into a global snack brand.” Additionally, thanks to the support for Banana Kick, Nongshim plans to release a new product in the Kick series, called 'Melon Kick,' on April 21, marking the 50th anniversary since Banana Kick's original launch, and will begin expanding its exports to the markets in the U.S.

, Japan, and China..