2 weeks Ago By Priya Singh
OpenAI is reportedly developing a feature to enhance ChatGPT’s capabilities, transforming it into an online shopping assistant. According to a Tech Radar report, unreleased code reveals that Shopify is preparing to integrate directly with ChatGPT. This integration would allow users to browse, compare, and purchase products from Shopify merchants within the chat interface, making the shopping experience more seamless without leaving the conversation.
Looks like @Shopify checkout + @OpenAI ChatGPT integration is confirmed. Pretty pumped about this tbh. Any comments @sama @tobi @harleyf ? pic.
twitter.com/EX2cYlzHjB — Brandon Doyle (🦘,🦘) (@_BrandonDoyle_) April 21, 2025 Shopify is reportedly testing a direct integration with ChatGPT that could revolutionize the shopping experience within the chatbot. According to a TechRadar report, this integration would display product details, prices, reviews, and a 'Buy Now' option directly within the chat interface, allowing users to make purchases without leaving the conversation.
Currently, ChatGPT provides product recommendations and links to external sites, but the new feature would streamline the process by enabling direct purchases through the chatbot, enhancing its utility for shoppers. ALSO SEE: OpenAI Hints At Interest In Expanding Into Browser Market By Acquiring Chrome Shopify is reportedly experimenting with integrating its platform directly into ChatGPT, according to a TechRadar report. This would allow users to view product listings, prices, reviews, and even make purchases directly within the chat interface.
If successful, this would mark a significant enhancement to ChatGPT's capabilities, transforming it from a mere product recommendation tool into a fully integrated shopping assistant. Currently, ChatGPT provides product recommendations and links to third-party websites for purchasing. However, with the proposed integration, users would be able to complete their shopping experience directly within the chat, bypassing the need to leave the conversation or visit external websites.
This seamless shopping feature could streamline the online shopping process for ChatGPT users. @OpenAI is reportedly integrating @Shopify with @ChatGPTapp , enabling users to shop directly through the chatbot for a seamless e-commerce experience. Read more here: https://t.
co/ISpFRCVfCS #OpenAI #ChatGPT #Shopify pic.twitter.com/USgFdV9pQO — The Technology Express (@techexpressme) April 22, 2025 The integration of shopping features into ChatGPT reflects a broader trend toward "agentic commerce," where AI assistants handle not just recommendations but the entire shopping process.
This shift is part of a growing movement, with Microsoft’s Copilot Merchant Program and Perplexity’s “Buy with Pro” also pursuing similar goals. The appeal for users lies in convenience, as AI-powered platforms like ChatGPT will streamline the shopping journey by managing everything from product discovery to checkout, eliminating the need to navigate multiple sites or re-enter payment details..
