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PHirst operates 27 active projects across Luzon and Visayas, with developments in key locations in Cavite, Laguna, Batangas, Quezon Province, Bulacan, Pampanga, Bataan, Nueva Ecija, and Bacolod City. Century Properties Group’s first-home brand, PHirst, has reported significant milestones that demonstrate its robust operational capabilities and highlight its steadfast action to make ownership more accessible to Filipinos, while continuing to build vibrant, sustainable and impactful communities that last. Fast and Reliable Development of Quality Homes As of April 2025, PHirst has successfully completed the construction of around 15,000 units across its various projects nationwide.
The rapid development and building pace can be attributed to a highly competent PHirst Technical Operations Division working hand in hand with a pool of vendors, suppliers, and contractors. PHirst has also consistently espoused the use of building systems and other technology, leading to a strong and collaborative partnership with Megawide Construction Corp. in support of its business unit, namely, Precast and Construction Solution.
Recently, PHirst has further reinforced this direction with the formation of its in-house Pre-Cast and Cast-in-Place Divisions, branded as ‘ PHirst-Build’ . These steps all aim at achieving timely delivery of high-quality properties to its valued customers. To date, PHirst-Build covers various projects in Batangas, Bataan, Nueva Ecija, and Bacolod, and will continue its expansion into more locations nationwide as the company responds to the growing demand for housing with a variety of sizes and design options.
Fully Finished Homes for Immediate Comfort Following its construction milestone, by mid-2025 PHirst is looking into successfully handing over more than 10,000 homes to first-time homeowners. Each unit comes fully finished with tiled flooring, partitions, bathroom and kitchen fixtures, a gate, and a fence. Basic utilities like electricity and water are also available, allowing homeowners to settle in right away upon turnover, without the need for further renovations.
Moreover, all house models come with suggested expansion options to suit various family sizes. PHirst aims to serve homeowners’ comfort and convenience—from moving in to maintenance of their homes. With this goal in mind, PHirst established its own water services management group that will be responsible for efficiently operating water facilities and infrastructures in PHirst communities.
The core objective is to guarantee reliable and quality water supply services to all households. PHirst’s water services management team, branded as PH 2 0, started operations in four PHirst subdivisions in Batulao, Batangas; PHirst Sights Bay, Laguna; PHirst Park Homes Tayabas, Quezon; and PHirst Park Homes Balanga, Bataan. Ricky M.
Celis, President of PHirst, highlighted the importance of these developments to the company’s thrust to Filipino families. “Here at PHirst, we now see our commitment to deliver quality homes to hardworking Filipino families and first-time homeowners coming to fruition. Through our in-house construction capabilities and water services management group, we not only ensure that we provide quality homes but also enable our residents to experience being part of thriving communities and elevated living standards.
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