2 weeks Ago By Priya Singh
Samsung is set to introduce artificial intelligence-based commands in vernacular languages along with India-specific features for its appliances, aiming to strengthen its position in the highly competitive domestic market. Company executives highlighted that these localized innovations are part of a broader strategy to drive growth and better connect with Indian consumers. Samsung to introduce local languages, India-specific features to boost AI appliances sale https://t.
co/gyo3c1nVtx #Samsung — Northeast News (@newsne24x7) April 21, 2025 The move comes as Samsung sees strong momentum in the country, particularly with the rising adoption of its SmartThings app, which now ranks third globally in terms of registered users. They stated, “We have approximately 23 million registered users of SmartThings in India, and India ranks third globally. The top two countries are the US and Brazil.
The number of registered devices is also growing fast, having increased 39 per cent (globally) in 2024 compared to the previous year.” ALSO SEE: Google Issues Urgent Warning: How To Spot The Latest Gmail Scam Samsung is expanding AI capabilities to its mid-range appliances in India, aiming for 70% of its local sales to come from AI-powered products. With a global SmartThings app user base of around 390 million, the company is leveraging this momentum to meet rising demand for smart home solutions.
Previously limited to premium devices, Samsung’s AI features—enabled by its Tizen Lite platform—are now being integrated into mid-tier appliances without screens, allowing them to support functions like Bixby. This move aligns with Samsung’s strategy to offer India-exclusive product lineups tailored to local consumer needs. Samsung will add support for nine Indian languages—Hindi, Bengali, Marathi, Gujarati, Oriya, Tamil, Malayalam, Punjabi, and Telugu—to its Family Hub refrigerator next month.
Executives highlighted India’s unique role in Samsung’s global strategy, with dedicated software centres across all major divisions and a design centre in Delhi focused on localised feature development. Sungil Hahm, Vice President of Samsung Electronics' Software R&D Group noted, "India is the only country where we have four kinds of software centres from each division - consumer electronics, mobile, and appliances. We also have a Samsung Design Centre in Delhi.
These centres are involved in localised feature development.” ALSO SEE: Mark Zuckerberg Flags Concerns Over Facebook’s Future Amid Shifting Trends: Report.
