1 day Ago By Joe Gallop
Samsung Australia has unveiled its full 2025 suite of TVs, audio gear, and AI-powered appliances in what it calls its “most intelligent and connected” range yet, aimed at simplifying life and enhancing everyday routines through automation and personalisation. Among the standout products are the flagship Neo QLED 8K QN990F TV, now boasting a wireless One Connect Box, the Bespoke AI Jet Ultra stick vacuum – touted as the world’s most powerful cordless model – and the new Q-Series HW-QS700F soundbar, which can adapt its fit to suit various room layouts. Also announced were new OLED and Neo QLED 4K models, alongside an updated The Frame lineup, including the new The Frame Pro, which adds a detachable speaker and optional auto-rotating wall mount.
Samsung says The Frame has become a category-defining product in the lifestyle TV segment, combining visual design with curated digital art. The tech giant is doubling down on SmartThings and AI Home capabilities across its product portfolio. Its latest appliances – including the 615L AI Home Side by Side refrigerator and the 809L Bespoke AI Family Hub – come equipped with integrated screens and hubs that can control compatible devices from the kitchen.
The SmartThings Map View offers a centralised way to monitor and manage everything from lighting to cleaning, positioning the fridge as a smart home command centre. According to Samsung, new research suggests 67% of Australians find AI helpful with household chores, while 50% say smart tech helps them relax more by automating mundane tasks. But while the promise of a smarter home is appealing, some lingering questions remain – particularly for less tech-savvy users or households already invested in other ecosystems like Apple HomeKit or Google Home.
Will SmartThings play nicely with third-party gear? And who’s actually going to install and maintain these increasingly complex systems? Moreover, while features like Edge AI processing, Knox Vault security, and on-device learning all sound impressive on paper, how many Australians are ready, or able, to unlock their full potential? With connected devices in the average home already nearing two dozen, interoperability and user-friendliness are now as crucial as innovation. For Samsung’s ecosystem-first vision to truly deliver, it will need to prove not just how smart its tech is – but how accessible and reliable it is for all users, not just early adopters. “By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia.
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