Saoirse Hanley: Is Krispy Kreme Couture the new sweet fashion taste for Gen Z looking for style that’s always comfortable?

Please don’t come for me, Carhartt purists, but I think we’ve reached the end of the line with workwear as fashion. This isn’t about you, Dickies trousers wearers. Rather, I think it’s time we stopped trying to make brand merch happen.

Look, it was funny when Lidl did it, OK? I lusted after the socks as much as the next 20-something who is partial to a summer festival weekend. I attended the Lidl-sponsored Paul Mescal lookalike competition last year and I have their ‘Middle Aisle Mescal’ sticker proudly displayed on the back of my phone..