Technics’ turntable collab with Lamborghini brings new meaning to the phrase ‘direct drive motor’

Technics has worked with Lamborghini on a motoring-inspired design of its popular SL-1210MK7 DJ turntable.

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Technics has revealed a special-edition turntable it has created in collaboration with car manufacturer Lamborghini, called the SL1200M7B. Priced officially at €1,499 (about $1,610/ £1,299 / AU$2,449) the SL-1200M7B is expected to ship around July 2024. Announced at High End Munich 2024 – where we've already seen Q Acoustic reveal its Q3000c speakers and Dali unveil its five-strong range Rubikore speaker range – Technics, which makes some of some of the best turntables around, announced the arrival of the SL1200M7B with the player on display next to, what else, but a striking orange Lamborghini Revuelto – revealing the collab in style.

(See below.) The 1200M7B, a direct-drive turntable, comes built-in with features inspired by Technics' popular 1200Mk7/1210MK7 DJ turntables, including pitch control and reverse play functions. It also comes with a high-rigidity cabinet, high damping insulator and utilizes a two-layer platter structure to improve stability and reduce vibrations.



The SL1200M7B's coreless direct drive is said to offer "stable rotation free of cogging" and there's a starting torque/brake speed adjustment function as well (never have torque and brake been more apt terms in a turntable). In terms of aesthetics, the SL1200M7B will be available in three colors: green, orange and yellow, which are the most iconic liveries of Lamborghini's cars. It will also feature a Y-shaped design, again inspired by Lamborghini.

The stylus illuminator will feature a bright a.