The Habit Burger & Grill uses beefcake to publicize chicken salads

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The Irvine-based chain has refreshed its salad menu and its creating a pinup calendar with UFC Gym to let guys know its all right to eat them.

The Habit Burger & Grill is freshening up its salad menu and has found an unlikely partner to publicize it.Beginning Wednesday, May 14, the Irvine-based chain will begin serving two new chicken salads.Mango Miso Crunch is made with romaine lettuce, cabbage slaw, carrots, cucumber and mango salsa with miso vinaigrette dressing.

It’s topped with almonds and almonds.Harvest Chopped Salad is made with romaine, green leaf lettuce, golden beets, apples, picked red onions, white cheddar, roasted sunflower seeds, dried cranberries and candied pecans with fuji apple cider vinaigrette dressing.The Habit has also refreshed the recipes of its Santa Barbara Cobb, Chicken Caesar and Garden Salad, according to a news release that notes that salads are made to order.



Prices, which vary by location, will be $10.69-$12, representatives say.The Habit is collaborating with UFC Gym on a pin-up calendar, “Hot Dads of Habit x UFC Gym,” to promote the salads as “part of a balanced, protein-forward lifestyle.

” The goal, according to a separate news release, is to change the narrative that salads are a “mom” order.The Habit and UFC Gym are taking applications online from guys who are willing to pose shirtless and reveal a few personal details at ufcgym.com/hotdads.

The deadline is May 23.Actor Josh Peck of “Drake & Josh” fame is promoting the contest and the salads on Instragram, including a video showing him doing paternal things such as putting a child seat in a car and scraping an outdoor grill.The calendar will come out July 1.

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