TikTok to automatically label AI-generated content

TikTok announced that beginning immediately, the social media giant will automatically label Artificial Intelligence-generated content when it is uploaded from certain platforms.

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announced on "GMA" Thursday morning that beginning immediately, the social media giant will automatically label Artificial Intelligence-generated content when it is uploaded from certain platforms. "Our users and our creators are so excited about AI and what it can do for their creativity and their ability to connect with audiences." Adam Presser, TikTok's Head of Operations & Trust and Safety told ABC News in an exclusive interview.

"And at the same time, we want to make sure that people have that ability to understand what fact is and what is fiction." The social media giant says they are becoming the first video-sharing platform to implement Content Credentials technology -- an open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media. "This is like a nutrition label for content.



It tells you what happened in the image, where it was taken, who made it, and the edits that were made along the way," explained Adobe's Chief Trust officer Dana Rao during an interview with ABC News earlier this year. Adobe is one of the founding members of the Coalition for Content Provenance and Authenticity, a coalition of companies working together to push forward the adoption of this new digital standard. And Content Credentials (digital nutrition labels) are becoming more widely used as a standard to certify digital content.

Earlier this year, OpenAI announced that they would be adding this technology to all images crea.