Toblerone forced to change iconic packaging after being told it's not Swiss enough

Last year, people were spotting a "hidden animal" in the Toblerone logo , and now chocolte lovers are in for another big surprise. Toblerone has unveiled a makeover for its iconic packaging, following a year of debate over the chocolate's Swiss authenticity. The brand faced backlash when it was prohibited from featuring the Swiss Matterhorn on its packaging due to a shift in production from Switzerland to Slovakia.

And while it's common for the FDA to step in when it comes to chocolate, it's rare for the government to take a stance, but the reasoning was explained. The use of the mountain image is restricted by Swiss law, which requires that products bearing national symbols or claiming to be "Swiss made" must source at least 80% of their raw materials from Switzerland, and all milk and dairy ingredients must be 100% Swiss, reports Daily Express UK. Despite these challenges, Toblerone has announced a £60 million investment in its Bern factory in Switzerland, allowing the new packaging to proudly display a Swiss flag, highlighting the brand's rich heritage.



Iain Livingston, president of Toblerone and World Travel Retail, expressed his enthusiasm: "Toblerone is one of the most famous chocolate brands in the world with tremendous potential." He added: "Our center of excellence in Switzerland, from where we proudly bring our brand and chocolate expertise around the world, is key to the brand's growth ambition to win in the premium segment..

" Since its inception in 1908, Toblerone has been celebrated as an emblem of Swiss chocolate craftsmanship. Toblerone has established itself as a beloved confectionery icon, with its distinctive triangular chocolate bars becoming a favorite among sweet-toothed enthusiasts. Tim Spickenbaum, the director of Toblerone's production facility in Bern, expressed pride in the plant's long-standing role: "Our plant has been a cornerstone of the Toblerone production for decades.

" He also highlighted the impressive output, noting, "Already today we manufacture on average four million Toblerone products per production day." The excitement about future developments was palpable as he discussed the upcoming enhancements: "We are therefore delighted about the planned modernisations and investments, which will not only enhance our manufacturing capacity but also solidify Bern's position as the home and heart of the triangular brand icon." DAILY NEWSLETTER: Sign up here to get the latest news and updates from the Mirror US straight to your inbox with our FREE newsletter.

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