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The Indian smartphone market is expected to be vibrant with competition, innovations, and a diverse range of consumers in 2025. Over 150 million units are projected to be shipped, with market estimates surpassing $100 billion. This will be an exciting time as established brands and new challengers compete for dominance.
Below is a detailed analysis of the top 10 brands leading the market in India this year. Vivo has surpassed others in the ranking this year, grabbing around 16.5% to 18.
2% of market share in 2025. With its camera innovations, stylish design, and aggressive expansion in offline retailing, the brand has been able to captivate Indian consumers, especially the youth. Flagship models like Vivo X90 Pro+ and the V series have set benchmarks in mobile photography and design aesthetics.
Xiaomi is still among the giants. The figure of 13.5% seems too low for how strong Xiaomi is in India, with estimates saying the actual figure is over 20%.
Its Redmi and Poco sub-brands consistently sell volumes by packing features into phones at the lowest possible prices. Xiaomi's motto of giving the maximum amount of value has, therefore, deeply resonated with a population of buyers who are very much into budget value. Samsung stands strong, with market shares somewhere around 12.
9%-13.7%. The brand markets a wide range of products, from premium foldables such as the Galaxy Z Fold series to midrange Galaxy M and A series, catering to essentially all types of Indian consumers.
Samsung's leadership in 5G and display technology, as well as the strong after-market service it offers, keep its appeal alive. Realme is a new entrant that has quickly climbed to occupy almost 12.6% of the market.
Always known for aggressive pricing, top-charging technology, and trendy designs, Realme targets tech-savvy youth and first-time smartphone buyers. Aggressive online sales channels also serve to accelerate its success. This brand from BBK Electronics enjoys an 11.
5% to 11.7% market share. OPPO is well known for its camera-centric smartphones, fast charging technologies, and customisable ColorOS interface.
Its Reno and F series particularly enjoyed success with users looking for more premium features at a mid-range price point. Apple now controls about 4.1% to 6.
7% of the Indian market. Aspirational value for iPhone coupled with Apple's greater local manufacturing and financing options have helped it break into top five for the first time. The iPhone 14 Pro and Pro Max now quite popular among premium buyers.
Motorola is seeing a renaissance with about 6.2% of the market share. Clean Android experience, decent hardware, and affordable price have generated a base of customers who rely on it for the mid-market segment.
Formerly a Xiaomi sub-brand, Poco now stands alone with a 5.7% market share. Poco's X and F series are popular among gamers and power users for high performance at low prices.
In India, OnePlus has always stood as a formidable competitor, often accounting for 4.4 to 4.8% of the market.
Its flagship killers and Nord series merge features common to premium smartphone prices with a mass-market appeal that attracts true believers and casual users. With 2.7% of the market, Vivo's performance sub-brand, iQOO, rounds up the top ten.
Its gaming and fast-charge feature focus have found space among younger consumers willing to spend money on edgy specifications. 5G Goes Wide: More than 55% of smartphones shipped in 2025 [with a view to the rapid adoption of next-gen connectivity in India] are 5G-enabled. Online vs.
Offline: Activating a multi-channel approach, offline retail is quite important and is therefore dominated by Vivo, while brands like Samsung and Realme lead online sales. Premiumization: Essentially, the entry-premium ($200-400) segment has grown over 35%, so Apple and Samsung have managed to grab big bucks from growing aspirations and flexible credit. Innovation Race: AI features, camera systems, and fast charging form the basis for differentiation as brands compete for the consumers' attention.
The smartphone market in India is expected to experience diversity, innovation, and intense competition in 2025. While Vivo, Xiaomi , and Samsung remain the market leaders, challengers like Realme , OPPO, and iQOO are introducing the latest technologies with aggressive strategies. The accelerating trends of 5G, AI, and premiumisation promise to provide consumers in India with even more excitement and choices in the coming years.
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