2 weeks Ago By Team GaadiWaadi
GaadiWaadi -Maruti Suzuki and Hyundai are among the top automakers facing a strong headwind, resulting in a dip in the market shareThe Indian automotive market has become extremely volatile lately, and we have seen some big players lose a good chunk of their sales. Intensifying competition, market sluggishness, slow transition to EVs, changing customer preference, and new emission norms have not only affected the small players in the passenger vehicle segment but have also equally hit the top auto manufacturers in India. The same trend can be observed in the two-wheeler segment.
The market share of the top players in the auto industry has hit a multi-year low in FY25. Talking about the passenger vehicle segment, the top two auto manufacturers, i.e.
Maruti Suzuki and Hyundai, experienced a market share decline, slipping to the lowest level in 12 years. On the other hand, Mahindra & Mahindra and Toyota Kirloskar Motors (TKM) saw a positive market share growth.On the two-wheeler front, the top manufacturer Hero MotoCorp also saw a massive dip in the market share, reaching a record low of 28% in FY25.
For reference, the brand’s market share in FY12 stood at 45%. According to the report, this decline can be attributed to rival players like TVS Motor and Honda Motorcycles gaining traction and closing the gap.Also Read: Suzuki To Rethink India Strategy Amidst Drop In Market ShareThe overall dealer dispatches for the passenger vehicle segment grew by a marginal 2% in FY25.
Maruti Suzuki’s market share dropped to an all-time low of 40.9% since FY13, slipping from its peak of 51% in FY19 and FY20. The homegrown carmaker’s share dipped to 39% in FY13.
A similar trend can be observed in the case of Hyundai, where its market share dropped to 14% in the previous fiscal year, going back to the FY14 level. The brand registered its highest market share of 17% in FY16, FY17, FY20 and FY21.Also Read: e Vitara To Be Sold With 10-Year Warranty In Select MarketsPic Source: Hubeesh KhanThe report also highlighted that Mahindra and Toyota were the only car manufacturers to register growth in the overall sales volume and market share in FY25.
This also saved the total industry volumes from slipping into negative growth. However, with the market slowing down, it will be difficult for these manufacturers to continue the momentum.The post Top Automakers Facing Strong Competition, Market Share Down: Report appeared first on Gaadiwaadi.
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