Vistra 2.0 Embraces a Customer-Obsessed Culture

[The content of this article has been produced by our advertising partner.] In this era of digitalisation, companies are no longer bound by geographical locations or time zones when it comes to acquiring customers, so it should come as no surprise that businesses are expanding across borders at an unprecedented rate. Despite the ease and convenience that come with connectivity, concern for regulatory compliance has also skyrocketed. As recorded by PwC’s 27th CEO Survey, 64% of business leaders saw the complexity of compliance framework as the number one barrier to creating and capturing value. For Vistra, a global corporate service provider, this universal customer pain point served as a call to action. With regulations differing country to country, combined with the intricacies of an ever-changing business landscape, staying compliant while maintaining core business operations is challenging for most multinational corporations. In Vistra’s own 2025 survey of 250+ APAC executive respondents from Hong Kong, China and Singapore, Vistra 2030, the two factors presenting the greatest challenges to company’s growth prospects over the next 12 months are changes in the global economy and changing compliance. In partnership with Amazon Web Services (AWS), the company embarked upon a digital transformation journey to develop its proprietary global compliance platform, debuting the Global Expansion Platform (GEP) and Geni, the world’s first global compliance AI advisor, in March 2025. Blending AI Productivity with Human Expertise By creating a unified platform centralising multi-country corporate governance solutions, Vistra has taken another step to further its mission in supporting businesses from all around the world. With the goal to make operating anywhere feel borderless and frictionless, clients are now able to manage entity portfolios across 300+ jurisdictions in one place. Having embedded Geni, its 24/7 AI compliance advisor within GEP, the digital-first approach enables real-time assistance and...

[The content of this article has been produced by our advertising partner.] Blending AI Productivity with Human Expertise By creating a unified platform centralising multi-country corporate governance solutions, Vistra has taken another step to further its mission in supporting businesses from all around the world. With the goal to make operating anywhere feel borderless and frictionless, clients are now able to manage entity portfolios across 300+ jurisdictions in one place.

Having embedded Geni, its 24/7 AI compliance advisor within GEP, the digital-first approach enables real-time assistance and advisory guidance with instant response..