1 week Ago
KUALA LUMPUR: This April, Watsons Malaysia unveils its highly anticipated K-Beauty campaign for 2025, which is set to run until May 5. The campaign, titled Watsons K-Beauty Festa 2025 “The Seoul’s Dreamland”, promises a month-long celebration of all things K-beauty. “As Malaysia’s leading offline and online (O+O) health and beauty retailer, Watsons is proud to continue driving innovative and meaningful campaigns that resonate with our ever-evolving members.
“With the rising influence and demand for Korean beauty and wellness, we aim to make this the largest Korean Beauty Festa in the country. “This year marks the third edition of our much-anticipated K-Beauty campaign. It reflects Watsons’ ongoing commitment to curating trend-forward, high-quality Korean products, solidifying our position as the go-to destination for beauty and wellness solutions that meet the evolving needs of our customers and members,” said Watsons Malaysia managing director and AS Watson Group (Health and Beauty Asia) chief operating officer Caryn Loh.
The K-Beauty Festa 2025 will take place from now to April 27 at the Mid Valley Exhibition Centre, offering a dreamy escape into the heart of Seoul’s beauty culture. This time around, the festival features two-fold participating brands with over 80 renowned brands. The festival invites K-beauty lovers of all ages to indulge in an immersive experience from skincare, cosmetics, healthcare and personal care to exclusive K-pop merchandise.
In addition, the campaign expands into K-wellness, introducing a broader range of health-forward products to support a more holistic approach to self-care and well-being, reflecting the evolving lifestyles of our customers. Watsons has transformed the event into a one-of-a-kind beauty playground, packed with interactive activities, limited-time deals and the latest K-beauty trends. In a whimsical collaboration with local illustrator Yellobanana, the event features an interactive world where visitors can explore dreamy installations, discover their perfect K-beauty look and snap Instagram-worthy shots at specially designed check-in spots.
In addition, consumers can unlock exclusive gifts with purchases designed by Yellobanana. By shopping for their K-beauty favourites at the Festa, customers will receive a bag with a minimum cost of RM150, a stylish laptop bag with RM250 and a functional wagon to store all their purchases with RM350. Among others, customers can also enjoy complimentary product redemptions at selected booths and take part in interactive demos while discovering the latest innovations from their favourite K-beauty brands.
To give Watsons Club members the ultimate treat, Watsons is partnering with Suka Travel and Tours to launch the Watsons K-Beauty Spend and Win Contest. Customers who spend a minimum of RM120 on participating K-beauty brands in-store or online until May 5 will stand a chance to win amazing prizes. Ten lucky members will win 6D4N tour packages to Seoul, Korea, and 20 lucky members will win exclusive Korean health and beauty product hampers worth up to RM500 each.
For more information, visit www.watsons.com.
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