WAVES emerging as global connector between creators, buyers, others: Minister

Excelsior CorrespondentNEW DELHI, Apr 19: Union Minister, Ashwini Vaishnaw has stated that the world of creators and their economy is going through a fundamental change.Vaishnaw was interacting with the news media here today ahead of the maiden World Audio Visual & Entertainment Summit which is scheduled to be held in Mumbai from May 1 to 4.The interaction was attended by about 20 media houses from national as well as regional news media.

The Union Minister said that with the advent of technology, the old model is giving way to the new model, creating opportunities as well as challenges.“The shape of the media world is changing,” he said and stressed on the collective need as a country to respond to the new model.Citing an example, he said that gone are the days when a big studio was needed for creating contents.



“Today a creator from a remote village of Jharkhand or Kerala can create good quality contents and get millions of views,” the Minister maintained.He mentioned that the creator’s economy is growing exponentially.“Our visionary Prime Minister acknowledged the work of the creators and their contribution in the economy by promoting India’s soft power globally.

WAVES seeks to evolve itself as a global platform for media & entertainment, just as Davos serves as a global platform for economic policies,” Vaishnaw continued.He said that India’s creative economy has received an overwhelming boost, with more than 1 lakh registrations for WAVES 2025.“The top innovators will be honoured with Awards, celebrating their contributions to the evolving global media and entertainment landscape.

We are finding a way to connect the world with our creators. WAVES is emerging as a global connector between creators, buyers and markets for scalable creative solutions,” the Minister said adding: “Through WAVES, buyers and sellers are getting a platform, where creators can offer their content and firms can source quality creative work.”Participating in the interaction, heads of various media organisations congratulated the Government for conceptualising a novel concept in the form of WAVES to bring policy makers, creators, industry stalwarts, tech giants and start ups in the M&E sector on one platform.

Secretary, Ministry of Information & Broadcasting, Sanjay Jaju welcomed all the participants and dignitaries.The post WAVES emerging as global connector between creators, buyers, others: Minister appeared first on Daily Excelsior..