Waves Summit 2025: Adobe CEO Shantanu Narayen Pegs India’s Economic Boom Not On Software But ‘AI Ke Saath Creativity’

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Incoming more AI slop in the name of creativity 🤮

The inaugural edition of the WAVES summit 2025 is in full swing as PM Modi kicked off the event. Held at the Jio World Center in Mumbai, the star-studded event has brought diverse domains and their experts under one roof, including films, OTT, broadcast, and AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality). Speaking at the summit, the desi CEO of Adobe, Mr.

Shantanu Narayen, remarked that " Bharat ka agla boom in the economy will not be in software but in creativity .” He stated, “ For over four decades, Adobe has helped in designing over 20,000 magazines and several videos. AI ke saath creativity.



It is exciting to see that momentum come to India. India's creative industry can employ more people than the manufacturing industry. ” The Adobe CEO further remarked, “ We will support Prime Minister Modi in making India the world’s creativity capital.

” During the summit, Adobe rolled out collaboration with WAVES Bazaar, the Indian Institution of Creative Technology, Accenture, and TCS Interactive. The company is also collaborating with the Ministry of Education to deploy AI skills in PM Shri and CBSE schools, including Kendriya Vidyalaya, Army Public Schools, and others. The mission is to empower pupils from KG to 12th grade with digital creativity and AI skills.

“India’s next boom is not in software, it’s in...

” @Adobe CEO #ShantanuNarayen bets big on M&E at WAVES 2025 #BrandWagon #WAVES2025 #AdobeIndia #CreativeEconomyIndia #AdobeAtWAVES #DigitalIndiaCreativity https://t.co/g4NssmuI4u — Financial Express (@FinancialXpress) May 1, 2025 Adobe @Adobe unveiled new collaborations with WAVES Bazaar, partnerships with the Indian Institute of Creative Technology, Tata Consultancy Services Interactive, and Accenture. https://t.

co/rduh0aSkmD pic.twitter.com/L59wy5Btn5 — Storyboard18 (@BrandStoryboard) May 1, 2025 In a world driven by AI, how are creativity and design being redefined? Adobe CEO Shantanu Narayen explores the powerful intersection of technology and imagination at WAVES 2025.

📌Jasmine I, Jio World Centre Visit: https://t.co/7wGrf4JHVH #CreateinIndiaChallenge ..

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com/sqAjUEfg4G — WAVES India (@WAVESummitIndia) April 30, 2025 See Also: Waves 2025: Priyanka Chopra And Rajinikanth Hail PM Narendra Modi For Supporting Media & Entertainment Industry See Also: LinkedIn And Adobe Announce Partnership To Help Creators Protect Their Work Against AI.