What Is the 'All Eyes on Pahalgam' Social Media Trend? Explained

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An outpouring of solidarity for the 26 civilians killed in the Baisaran Valley attack.

Following the April 22 terrorist attack in Baisaran Valley, Jammu and Kashmir, that left 26 tourists dead, armchair activists have turned to social media to express sorrow and anger through a new trend: “all eyes on Pahalgam”. You’ve likely come across the phrase on Instagram, Twitter (now X), or Facebook. For those unfamiliar with the slogan’s origins and contemplating what it means in the current context, here’s everything you need to know: The trend is a revival of the pro-Palestinian call for attention “All eyes on Rafah”, which brought humanitarian crisis in the region, where about half of Gaza’s population had been forced to evacuate after a military operation by Israel, on the global watch.

An iteration of the “All eyes” campaign previously spawned after reports of targeted attacks against the Hindu minority in Bangladesh. Now, the deadly civilian tragedy in Pahalgam has inspired a similar outpouring of online solidarity for the victims. A tragic photograph shows Himanshi Sowami, the wife of Lieutenant Vinay Narwal, a 26-year-old naval officer killed during the attack, sitting devastated next to his body.



The newlywed couple were on a trip to Pahalgam when the attack occurred. A Ghiblified version of the image was posted by the Bharatiya Janata Party (BJP) Chhattisgarh’s X account to a mixed reception. Prime Minister Narendra Modi, whose April 19 visit to Kashmir for a Vande Bharat Express inauguration was postponed, was in Saudi Arabia for a state trip at the time of the attack, returning shortly after.

“I strongly condemn the terror attack in Pahalgam, Jammu and Kashmir,” he said in a statement. “Condolences to those who have lost their loved ones. I pray that the injured recover at the earliest.

All possible assistance is being provided to those affected.” PM Modi assured that the perpetrators would be "brought to justice." Get Latest News Live on Times Now along with Breaking News and Top Headlines from Viral and around the world.

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