2 weeks Ago
If you've been thinking about skipping that Target run this weekend, you're not alone. A grassroots group called The People's Union USA is asking shoppers to sit out spending money at major retailers, restaurants, and banks from midnight on Good Friday through Easter Sunday. "No shopping, no spending, no fueling the corporate machine that has been bleeding us dry," organizer John Schwarz said in a video posted to Instagram.
The goal? Hit big brands where it hurts—their bottom line. The boycott follows weeks of frustration over corporate DEI rollbacks and rising political tension, especially with companies such as Target, which has been the focus of a separate 40-day boycott led by faith leaders during Lent. As a result of its DEI policy changes, Target has been the target of a boycott organized by faith leaders for the last 40 days, coinciding with Lent.
Subscribe to the Daily newsletter. Fast Company's trending stories delivered to you every day Privacy Policy | Fast Company Newsletters On January 24, Target announced that it was getting rid of policies concerning..
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