Introduction
When you search to find a hotel on Trivago, have you ever wondered why you click on some special options again and again? What is the reason that some hotels come to your eyes immediately, while the rest of them are scrolled over?
Actually, Trivago's search page is not just a list of hotels, but it contains the strength of psychology - that is the methods that are designed keeping your thinking and behavior pattern in mind so that you can make decisions more quickly and comfortably. Let's understand how the search page of Trivago affects your thinking and decisions.
Visual Elements
When you search, the first thing that appears is the big and shiny pictures of the hotel. Our brain quickly responds to visual things, and Trivago understands this well. The hotels that appear with good photos are the most likely to click on them - that is why you are seen first and clean images.
Rating and Review
Trivago shows its user rating and review with every hotel, and people often click on the same hotels that have a rating of 8 or more. It is a psychological effect - called "social proof". When we see that many people have praised a hotel, we also consider it better.
"Lowest price" Tagline
When written with a hotel on Trivago, "Best Deal" or "Lowest Price From XXX,", our mind immediately feels a "fomo" i.e. Fear of Missing Out. We think that we should book now or else this deal will be taken away. This emotion inspires us to click.
Filter & Sorting Options
Trivago's filter feature makes the user realize that he himself is controlling his search. As soon as you choose a hotel according to budget, star rating, breakfast, or Wi-Fi, your brain focuses on the option that matches your needs. This increases the chances of a click.
Effect of First Glance
The hotels that come at the top in the listing of Trivago are the most likely to click on them, even if there are other good options below. This is called the Primacy Effect in Psychology - where we look at the things of the beginning more carefully.
The Bottom Line
The search page of Trivago is not just a technical tool, but it is a psychological experience created by understanding your thinking, choice and decision process. The things you click are not just because of the deal or price - they are part of a designed thinking, seeing that your brain says: "Yes, that's right!"
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