Introduction In modern society, advertising has moved on from catchphrases and bright signs. Businesses are looking to smart technologies to engage the right message, to the right audience, at the right time. One of the most interesting aspects of..

Introduction In today's rapid digital environment, businesses are in need of professionals who can integrate data science with their marketing skill set. Knowing how to use the analytical component of data to inform marketing approaches can su..

Introduction   In today's fast-paced world, just working hard is not enough. It is equally important to present your ideas correctly, speak confidently in professional meetings and maintain smooth communication with international clients..